Coca-Cola: Visual Identity Experiments for Social Media Campaigns
This one started as a visual experiment for Coca-Cola’s digital voice.
Mindlab Studio imagined what Coca-Cola might look like if its Instagram feed went full tilt, loud, joyful, and unapologetically modern. The challenge: create a series of visual identity experiments that felt global, fresh, and hyper-relevant, while staying rooted in the brand’s core values of inclusivity and joy.
Think: expressive colour blocking, modern fashion, and a cast of diverse, stylish humans caught in moments of work, leisure, and everything in between. From fun-soaked breaks to caffeine-fueled brainstorms, Coca-Cola is part of the rhythm of real life. Or at least the kind of real life that looks great on your feed. How can agile creative workflows help iconic brands show up fast, fun, and fully integrated for social media?
The result was vibrant, flexible, and just a little wild (in the best way).
